以實際成功案例帶入課題，藉由引導設計與創意方法讓學生能從企業識別系統的MI、BI與VI執行與應用，先分析現有的資料在加以重新設計，加入新的創意發法，整體性的運作。
課程成果作品:企畫書、CIS手冊、海報、周邊商品，此課程為畢業製作課程之暖身，延伸到畢業製作課程應用與製作。
此課程結合畢業製作前的暖身課，本課程結合業師協同教學、設計競賽以設計為主與或產學合作專案製作。
《 課程簡介 -- English 》
In real success stories into the issue, by guiding design and creative ways to get students from the MI, BI and VI execution and application of corporate identity system, the first analysis of the existing data in to be redesigned to include new ideas hairs, overall of operations.
The output end of the course work: Planning book, CIS manuals, posters, merchandise, making this course for graduate courses of the warm-up, stretch to make graduation courses application and production.
This course combines cross-strait cultural and creative application of the design competition, advertising design class-based, training students how to master the principles and experience in the design competition.
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