課程介紹
本課程為時尚行銷系列課程的第二階段，將延續第一階段的學習，強化同學對品牌行銷的管理基礎觀念，並練習透過個案討論將理論與實務結合應用。
課程內容包含:
1.品牌定位策略
2.品牌行銷趨勢
3.品牌關係與延伸
4.整合行銷溝通
(1) 行銷溝通工具
(2) 數位行銷研討
(3) 社群媒體價值
(4) 公共關係經營
《 課程簡介 -- English 》
1. Create a dream, create a market, expand people's dream of a better future life, and create (brand or product) symbol and experience value, is the fashion marketing (Fashion Marketing) the unique nature of the "fashion marketing two" course, Professor We focus on the marketing of the fashion marketing method: Promotion & Communication: Product or brand communication, public relations, media strategy and promotional skills and mode of operation, in-depth understanding.
2. "Fashion Marketing II" to guide students on the "luxury fashion brand" and other fashion brands of the best learning case, understanding of the implementation of the Marketing Communication mode of operation, in-depth identification of its fashion show, the use of experience marketing, Party, events Event, sensory, participate in marketing and other innovative models to establish brand advantage.
3. To guide students to understand the concept of PR & CRM, and its operation of the practice and skills, to explore the individual fashion brand management business relationship, word of mouth and customer relationship between the implementation of skills, strategy to promote the use of marketing management practices.
4. To guide students to understand the "luxury fashion brand" use of social networks, and electronic media, the operation of fans, interactive marketing public relations mode of operation
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