【課程簡介】
管理經濟學是將經濟學的分析分法與思考邏輯應用到管理的實務上，是一門選擇與決策的科學。 本課程包含四個部分，第一部分為導論，是介紹公司的目標及基本經濟概念;第二部分為需求與預測，是討論需求分析、預測、及商業與經濟的預測;第三部分為生產與成本，是討論生產經濟、成本分析與應用;第四部份為定價與產量決策之策略與戰術，包含不同產業結構中廠商價格與產量的決定、賽局理論、與定價方式與分析。
《 課程簡介 -- English 》
Managerial economics adopt economic analysis methods as well as logical thinking to apply to practical management. It is a science about choice and decision-making. The course consists of four parts, the first part is an introduction, including: the company's goal, and introduce basic economic concepts; the second part is the demand and forecasting, including: demand analysis, estimating demand, business and economic forecasting; the third part is the production and the cost, including: production economics, cost analysis, and application; the fourth part is pricing and output decisions of strategy and tactics, including: the price decision in different industrial structures, game theory, and pricing techniques and analysis.
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