本課程是針對未來有意從事公關行銷企畫、或對傳播與新聞工作有興趣的同學所設計,旨在培育非新聞科系學生對新聞寫作、媒體運作、傳播效果與議題行銷的概念。除基礎理論外,特別著重實務的模擬練習,透過課堂作業與分組報告,實地練習公關行銷領域的議題操作與新聞寫作,俾能迅速轉化為就業後之職能。
《 課程簡介 -- English 》
The purpose of this course is to provide the integral concept of agenda setting and the professional skill of news writing line with the trend,and especially suitable for those who interested in public relationship ,mass communication ,media logic ,audience analysis and journalism.
This class will focus on practical exercises,such as generous writing, reading and team-work presenting. Students will become familiar with the following skill:
1. Knowing well about the relationship between media and information sources. 2. Building up the skill of communication with media through precise news angle and news stories. 3. Cultivating the creativity of writing and marketing.
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