【整合行銷模組】 數位行銷實務(一)介紹與進度
教育目標與核心能力 課程大綱 課程介紹 課程進度
學年期: 106 學年 第2學期
課程系組: 進學廣告 3 年級 0 班
課程代碼: 1062CBNAD30I60600CB
課程名稱: 【整合行銷模組】 數位行銷實務(一)
必選修別: 養域
學分數: 3.0 學分
授課老師: 鄭亦修 , 楊立偉
開始日期: 2018/1/29
結束日期: 2018/6/3
時間表: 建-208 (五) 13 - 15

課程簡介     Introduction
網路優勢的取得不僅在於技術,必須有策略、還要能夠重視「連結」所帶來的威力。

本學期將著重於實務操作,有兩大主題:
1. Google Adwords 關鍵字廣告
2. OpView 網路聲量大數據平台

《 課程簡介 -- English 》
Once the preserve of academics and scientists, the Internet has emerged as a key platform to facilitate commerce and communication on a global basis. The Internet continues to grow at exponential rates and is transforming the value chain of virtually every industry in the world. Network and system providers are earning billions of dollars annually to keep pace with demand. This course will examine Internet Marketing issues from a balanced perspective of theory and practice. On the theory side, we will draw on recent developments in research on Internet Marketing. On the practice side, real-world cases and practices will be used to systematically supplement the principles and theories introduced. Organizations need to get these issues right if they are to be successful with their electronic commerce applications. The primary learning goal is to grasp the concepts such as dynamics of Internet business models, taxonomy of business models, appraisal of business models and how to apply these concepts in the traditional marketing 4Ps context.

Material   上課教材  
業師課堂講義

課程要求     Requirement
《 上課要求 》

《 報告要求 》

《 課程評分方式 》
1.期中考:50% 2.期中報告:30% 3.課程參與:20%

《 討論要求 》

《 其他要求 》

Office Hour   輔導時間  
Office Hour:每週一下午4:00-6:00,每週四下午4:00-6:00,地點在B308辦公室。

教學目標     Objective