本課程針對廣告系同學設計, 將傳統廣告中四大媒體與當前最新廣告媒介趨勢、 種類、 特性及其策略操作作一詳盡分析;其中包括媒體策略、 媒體購買方式、媒體排期等, 期使研習過本課程同學能使用廣告媒介及規劃廣告媒體所應有之策略。 課程中將以實際案例輔佐分析,並邀請實務界菁英做專題研討。 對於當前新科技與新平台(網路媒體、數位媒體、行動媒體、社群網站等)將有較多篇幅之分析。
《 課程簡介 -- English 》
This course-"Media Planning" is designed for students who enrolled the Department of Advertising or other related Department. At this semester, the core course shall introduce all kinds of advertising media; which includes printed, electronic, outdoors, digital and mobile new media and vertual/aumented advertising media and all vehicles. Practitioners shall be able to reach media planning strategies, tactics, media buying skills, and even media sheduling. Practical samples shall be used at the classroom. Students who enrolled the course shall issue class assingments in due time. After learning the whole semester's course, practitioners are looking forward to be one of the professional persons.
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