本課程有系統地探討行銷環境對行銷活動的影響,並討論國內外行銷基本工具框架及其功能應用包括產品、訂價、通路和推廣。本課程的目的是探討行銷方法,介紹行銷管理中經常使用的基本概念,流程,與策略。學生藉由學習本課程能夠了解行銷領域的分析管理和策略規劃之概念,並期望透過學習培養行銷學科的興趣與強化其應用,以發展學生問題分析和解決問題的能力。
《 課程簡介 -- English 》
This course is systematically examination of marketing environments and the impact marketing activities which applies both domestic and international frameworks of the fundamental marketing functions of product, pricing, distribution and promotion. The overall objective of the course is to provide students with the basic understanding of marketing concepts and theories as Marketing Management course aims to give students the basic knowledge of the marketing discipline. Students are able to understand the knowledge of analysis, management, planning and strategies of this subject which also emphases the application of the key concepts in order to develop the ability of analysis and problem solving through by encouragement of learning interest in marketing field.
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