一、課程內容摘要: 1.認識媒體與傳播的本質:主要在探討有關於任何新事物或是新思想在社會擴散的過程,涵蓋: 商品、文化、社會現象等 2.課程內容將著重傳播的基本理論 3.了解各類媒體的傳播特性 4.了解媒體計劃與策略運用實務 5.了解媒體購買的運作。 6.認識21世紀的新媒體 7.輔以不同的實例,期能引導學生開拓媒體人應有的宏觀視野及人文素養。
B、本課程共計3學分
C、學習方式: 1.以實務與理論互為佐證,討論研析 2.透過互動教學,個人及分組報告等學
《 課程簡介 -- English 》
Media and Communication This is a course created to understand how new things or ideas to develop and impact on the society. The discussions are drawn from different aspects such as products, social issues, cultures, movements and so on. The course will focus on the basic principles in of communication, media planning and media buying.Case studies are integrated in the teaching in order to guide students to broaden their horizon and erudition.
Learning Methods: Pre-studying, interactive learning, individual and group presentations, etc
|