1.零售通路的種類及現況發展 。
2.商場的構成 如平面設計、動線規劃、磁石設計、商品陳列、照明計畫
3.介紹商場行銷的展開 SP(促銷) 、 EVEVT(活動) 、 PR(公關)的運用 。
4.介紹本土（與中國）零售業市場環境現況，由其側重於有關連鎖百貨、大型商場（mall)等品牌的主要通路夥伴之認識，並階析其與品牌營銷配合的模式與操作實務（ 專櫃、寄售、批發、租店、….)。
5.理解名/品牌所運用之零售管理策略、能掌握評估顧客需求、分析購買行為…等分析技巧與知識的應用
6.介紹供應鏈管理（SCM，Supply Chain Management) 之理論與實務基礎，
7.解析供應鏈管理最佳典範品牌以為學習:如：Forever 21，BabyBoss， Zara, H＆M, Uniqlo，Zapoos…)
《 課程簡介 -- English 》
Place / Distribution is a brand marketing and management dimensions of 6xP the most critical logistical operations, the Department for the survival of vital strength of the brand's business structure The course covers three areas of expertise:
I. commodity "distribution and access (Dirtribution)" that the brand marketing and management dimensions of 6xP one:
Brand distribution by the use of three major distribution model: retail, wholesale, licensing distribution / agent, etc.
Second, with particular focus on the "retail" channels, service and management of knowledge:
1 brand of self-retailers
2 department stores and other retail channels
3 digital (virtual) channel
Third, supply chain management (SCM, Supply Chain Management) of the basic theory and practice, with the introduction of best practices, such as: Beauty / Skincare brands, or Zara, H & M, Uniqlo, Zapoo ...
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