本課程為Coaching學生發展個人畢業作品:「自創品牌企劃」之系列課程之二,並為《品牌企劃實務研析(三)》,課程之前置必修課 1.指導學生運用 6xP品牌打造的模式,發展品牌企劃程序 2.引導學生發揮創意發展自創品牌「商業模式」之構想 3.引導學生完成商品行銷之企劃草案(Place,( Sells & )Promotion)
《 課程簡介 -- English 》
This course Coaching students to develop personal graduation work: "show my brand", and as "brand planning practices Research and Analysis", the pre-required course curriculum 1. To guide students to use 6xP branding model, brand development planning program 2. guide students to develop creative vision of the development of own brand "business model" 3. The draft plan to guide students to complete the marketing of goods (Place, (Sells &) Promotion)
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