在全球化商務競爭下，國際貿易展覽是企業進行國際行銷的重要一環，為了訓練學生具有籌備商展、產品發表與商務英文溝通能力，特運用此必修課程此課程模擬商展與競賽，以實務學習歷程，實踐「做中學」的理念，提升國際貿易教學之成效，發揚國際貿易專業精神，良性互動切磋專業能力。
「國際貿易實務與行銷專題」為國貿系必修課程，並輔與國際貿易證照專題合併上課。
（一）專題於大三下學期實施。
（二）由學生自由分組或老師指定，依學生人數進行分組。
《 課程簡介 -- English 》
Many organizations look to international markets as a way of increasing their profits once they have established themselves in their home market. Selling products and services in international markets involves a broad range of activities including market research, production, finance, marketing, and of course, selling and delivering goods and services.
This seminar explores how to:
1. Establish sales channels for international trade
2. Conduct sales and follow-up
3. Negotiate terms of international sales agreement
This is the second of three seminars for the course International Sales and Marketing. Each workshop explores a facet of securing an international customer base.
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