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本課程內容涵蓋：各種媒體的基本概念、媒體企畫與執行、媒體購買、媒體創意等，並適時穿插相關行銷知識，使同學們瞭解媒體在行銷領域中的重要性及其運用情形。
《 課程簡介 -- English 》
The class will introduce students the basic principles about a variety of media, and present the knowledge about media strategy, media planning, media buy, creative media, and so on.
This course helps students :
1.To stimulate the interest and in-depth thinking of media.
2.To promote the good judgment in receiving the messages from media.
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