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本課程將介紹電子商務行銷研討的基本觀點與實務應用。課程內容包括：電子商務導論、電子商務模式與策略、電子商務之基礎環境、電子商店的規劃與評估、電子付款與交易安全、網路行銷等。此課程期能提升學生之市場分析能力、國際行銷企劃及執行能力、社會責任與公司治理能力、就業實務運作及職場技能、整合分析與決策能力。
《 課程簡介 -- English 》
The Seminar on Electronic Commerce Marketing course provides an introduction to basic concepts and practical application in e-commerce. Topics will include overview of electronic commerce, e-commerce model and strategy, basic infrastructure of e-commerce, the planning and evaluation of e-retailer, e-payment and transaction safety, internet marketing and so on. This course hopes to help students to improve these abilities of market analysis, international marketing planning and implementation, social responsibility and corporate governance, practical skills, and integration analysis and decision making.
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