本課程課程內容源自MIT史隆管理學院的「系統思考及「系統動態學特色學科專業,與美國在職MBA名校(WPI) 的「策略動態學」課程內容同步發展而成,為目前全球最權威之商業策略評估應用方法;透過本課程,將讓您站在巨人的肩膀上,同步接軌國際,替自己與企業找出最獨特的價值主張與商業策略。 學習國際策略分析思維與全球最新之商業策略趨勢同步,並透過電腦模擬模型建模,深入策略制定內涵,協助企業發展有效管理,制定商業策略,提昇商業價值,在全球五百大企業與政府公部門之中也廣被採納應用例如:Microsoft Inc, Visa International, BT plc, Barclays Bank, Schneider Electric and PWC 等。 透過分組討論了解不同產業與同業之策略思維及經營實務。同時透過個案專題研討建模,制定出更符合市場價值之企業策略思維模型與行動方案。
《 課程簡介 -- English 》
Why do so many business strategies fail? As the unique managirial approach developed from Sloan School of Management at MIT on diagnosing business and management problems, this course will introduce students with System Dynamics (SD) modeling applied to corporate strategy. Uses systems thinking mental models, simulation models, management flight simulators, and case studies to develop conceptual and modeling skills for the design and management of high-performance organizations in a dynamic world. Case studies of successful applications of system dynamics in growth strategy, management of technology, operations, project management, and others. Principles for effective use of modeling in the real world. Prerequisite for further work in the field.
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