觀光市場趨勢可就全球觀光市場發展及我國觀光發展現況，探討現階段我國
觀光發展採行的目標和願景，進而與相關政府部門、團體、企業等研訂調整
未來的發展目標、策略與行動方案。
觀光乃國家透過整體國家力量，結合旅行業、運輸業、旅宿業、遊樂業、餐
飲業等觀光環境及專業人才，搭配科技及觀光活動，發展國內外旅遊活動。
國內旅遊諸如在地、生態、綠色、關懷、智慧、體驗、部落、無障礙、養生
、醫療等多樣化的旅遊行為。
《 課程簡介 -- English 》
From international and local tourism market development, the course
is to indicate current status of Taiwan tourism market and to plan
furture strategy and action item with related government department,
organization, or corporation.
Tourism means the integration of talent, technology, travel,
transporation, accommodation, and Catering. In order to
expand and enrich Taiwan tourism activity, the combination of
ecology, DIY, health, and medical treatment is a significant trend.
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