本課程將幫助同學了解廣告學基本內容,包括行銷4P,廣告組織及經營,廣告媒體,廣告策略及整合傳播。
《 課程簡介 -- English 》
This course provides a comprehensive survey of modern advertising covering the major media: online, print, radio and television. Media are compared for their utility, impact and effectiveness as vehicles for advertising. Principles of good advertising copy and production are emphasized as are advertising ethics.
The course you will learn: advertising foundations and environment, advertising media, advertising and the marketing process, and how advertising works.
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