本課程是「公共關係」的基礎課程，目的是讓未來想從事公關工作的學生，理解合乎趨勢的公
共關係定義、公關人員實際的工作內容，及必須具備的專業能力。並熟悉公關與行銷、新聞、
廣告之間的差異與合作。
此外，本課程也著重公關工作的實務練習，包括公關企畫、創意思考、新聞宣傳、危機處理
等。除單向講授外，課程進行的型式將包括隨堂作業、主題報告及專題講座。
《 課程簡介 -- English 》
This is an introductory course on Public Relations. The purpose of
this class is for students interested in pursuing public relations
as a career to understand the definition of public relations in
line with the trend, the specific job content of PR, and the
professional skills required for the job.
Students will also become familiar with the relationship between
public relations, marketing, news, and commercials.
Additionally, the course also emphasizes practical exercises
related to public relations, including PR planning, creative
thinking, media campaign, crisis management, etc. Other than
class lectures, the course will include class work, projectsand
seminars.
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