由理論基礎開始,不同類型商品包裝設計,由淺入深,從現有商品重新包裝至創作一新商品包裝、從單一產品至系列產品、外觀、盒袋、文宣等,瞭解包裝企劃及包裝執行之細節,明瞭商品品牌與企劃媒體之關係,確立地方特色商品企劃與包裝應用之關係,開發綠色設計之生活用品,發展台灣地區地方性特產之包裝。藉由實作過程找出適當的包裝產品,結合包裝提昇產品價值與商品行銷。課程內需完成商業包裝商品2套,並執行行銷文宣。 。本課程結合包裝品牌產學合作需進行包裝視覺設計系列作品,並有作品輸出成本費用大約$500左右。
《 課程簡介 -- English 》
Starting from the theoretical basis of different types of packaging design, Deep repackaging existing products to the creation of a new packaging, from a single product to product, appearance, box bags, brochures, etc., to understand packaging and packaging execution of planning detail, understand the relationship of brand and media planning, product planning to establish relationships with local characteristics and packaging applications, the development of green design supplies, development of Taiwan's local specialty packaging. By implementing the process to identify appropriate packaging products, combined with packaging and product marketing to enhance product value. Courses completed domestic commercial packaged goods 2 sets, and execute marketing materials.
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