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促銷（Sales Promotion）是指對通路或消費者所提供的短期激勵活動，誘使其購買某種特定商品，一般簡稱為SP。由於受到短期獲利的壓力、衡量預算以及市場的改變，促銷活動日漸受到企業重視，若能靈活運用促銷手法及工具，將可帶動產品附帶購買的激勵。
《 課程簡介 -- English 》
The sales promotion now representing more than two-third of the
marketing budget for most consumer product companies. This course
that you will learn why sales promotion works—and how it produces fast,
accurate, and measurable marketing results.
With an emphasis on creating sales promotions tailored to the needs of
distinct consumer segments, a special lesson on planning identifies types
of buyers, their buying behavior, and how to select and use decisions-from
loyal users and buyers of competitive brands, to switchers, price buyers,
and non-users.
In this course that you will learn and understand some basic sales
promotion techniques...and how to use them.
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