本課程的主要目標在於使同學們瞭解會展產業之範疇與特性，包括會展規劃、執行與行銷等管理議題。會展產業
為我國積極推動的十大重點服務業之一，隨著更多會展場所的陸續完工啟用，台灣未來在會展產業應會
有更大的發展機會。
《 課程簡介 -- English 》
The main goal of this course is to enable students to understand the scope and characteristics of the exhibition industry, including exhibition planning, implementation and marketing management issues. Exhibition industry
For our country to actively promote the one of the top ten key service industries, with the Kaohsiung City and other exhibition sites have been completed, Taiwan's future in the exhibition industry should be
Have greater opportunities for development.
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