本課程將透過介紹企業策略規劃程序、金融產業環境及特性,讓學生了解金融行銷實務之內容,課程內容包括金融業行銷策略、電子化金融行銷工具、金融從業人員之行銷技巧。
《 課程簡介 -- English 》
This course will introduce students the principles of financial marketing practice by introducing corporate strategy planning procedures, financial industry environment and characteristics. The course content includes financial marketing strategies, e-finance marketing tools, and marketing skills of financial practitioners.
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