課程分為兩大主軸
基礎理論的學習透過五個方向進行教學，幫助學生進入顧客關係行銷的領域。
1.概念:說明顧客關係導論以及與消費者行為的關係。
2.經營管理：以經營面以及流程面探討顧客關係管理。
3.核心功能：透過與行銷管理、銷售管理、顧客服務與支援管理、經驗管理來闡釋CRM核心功能與其關係。
4.顧客生命週期：說明發展、維繫以及增強顧客關係的方試探討。
5.技術：以顧客資料庫以及技術科技角度探討CRM的技術應用方式。
第二主軸透過分組討論以及實際演練,了解在不同產業中的顧客狀況,企業應該要如何面對以及進行行銷
《 課程簡介 -- English 》
Courses are divided into two main shaft
The basic theory of learning through five directions for teaching, to help students enter the field of customer relationship marketing.
1. Concept: Describe the relationship between customer relations and the relationship with the behavior of consumers.
2. Management: to business-oriented and process-oriented discussion of customer relationship management.
3. Core functions: through the marketing management, sales management, customer service and support management, experience management to explain the core functions of CRM and its relationship.
4. Customer life cycle: that development, maintenance and enhance the relationship between the customer test.
5. Technology: through the customer database and technical point of view to explore the application of CRM.
Second, through group discussions and practical exercises to understand the status of customers in different industries, companies should be how to face and marketing
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