本課程旨在介紹基礎的企業經營理論與概念,包括企業為何存在、所處環境、應負的社會責任,以及企業如何妥善運用財務、金融與人力資源,來設定企業目標、擬定策略並設計組織功能,以進行生產與銷售等活動。其中並強調「企業的發展趨勢與挑戰」的討論,讓學習者可以瞭解短期內企業經營的相關議題,最後再講述「企業的未來」,使得學習者得以掌握企業經營長期的發展方向。如此,學習者在修習本課程後,可以對企業經營有一個完整的觀念。
《 課程簡介 -- English 》
The purpose of this course is to introduce fundamental theories and concepts of business administration, including the reason of business’s existence, business environments, social responsibilities, and business’s utilization of finance and human resources to set up business goals and strategies and organizational functions in order to facilitate production and marketing activities. It also let students understand the relative topics of the short-term management and grab the ideas of long-term business administration. Therefore, after having read this book, students will have a comprehensive knowledge about business administration.
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