一、課程內容摘要: 1.認識流行時裝產業之整體結構以及發展趨勢 2.了解『時尚體系( Fashion System )』的主要運作模式 3.聚焦於成功品牌的營運模式,從 High Fashion 到Fast Fashion, 認識該業別之經營環境與產業生態 4.延伸透視快速改變中的時尚產業與其未來發展( 聚焦於製造 vs 設計 vs 品牌行銷導向的產業優劣勢分析)。 5.解析時尚產業發展之關鍵因素與挑戰 二、本課程共計3學分,分一學期修習 三、學習方式: 1.以實務與理論互為佐證,討論研析 2.透過互動教學,個人及分組報告等學習
《 課程簡介 -- English 》
A. The goal of this course aims at fostering fundamental knowledge of the fashion industry, as structured from the process of design and development, manufacturing, to distribution, marketing and sales , which also serves to facilitate students’ recognition on choices of their learning tracks for the development of professional competency . From High Fashion to Fast Fashion, the learning zoom in to comprehend and acquire insights into the business model and respective strategy of the major players while perception to the sectors’business environment will be established. The development trends of the Industry will be explored, to facilitate vision towards the future landscape of the ever so fast-changing industry . B. The course is structured and completed in 2 semesters. C. Learning methods: Lectures, guest speakers, interactive learning, personal and group presentations, etc..
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