本課程內容主要以展覽活動規畫為主軸, 分別將展覽的演進, 類別, 及籌辦過程,做介紹, 使同學能確實掌握展覽各執行細節及注意事項。教學目標在於讓同學瞭解國際商品展覽之運作現況,操作方式,現場管理,行銷模式與注意事項,並透過實際讓同學進行展覽企劃,廠商接觸,展覽佈置與執行展覽活動, 讓同學做中學,學中做充分掌握國際商品展之實作技巧,期許同學能成為商展專才,並有利於未來就業與進修之規劃
《 課程簡介 -- English 》
This course teaches students how to plan and operate trade shows and its strategy. Students can actually participate in planning the whole process, contacting the suppliers of the products, decorating the stands, and executing the activities of exhibitions. Students are learning by doing.
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