創新事業策略發展與企業數位轉型能力是新經濟時代的重要核心競爭力，透過數位科技如大數據
、人工智慧等，來改變企業經營方向或營運模式，以重新塑造競爭優勢，創造新的商業模式。
本課程採循序漸序方式引導學生透過專題研討與企業實務應用，帶領學生提昇職場核心知能與
國際競爭力。整合國際卓越經營管理模式，從「營運端」、「消費端」及「商業模式」三大面
向著手，從基本知識、具體方案到實際案例分析，研討運用數位科技創造新商機的管理模式，
以及企業主、CEO、投資人、創業者，想創新變革或突破困境的管理者之角色。
《 課程簡介 -- English 》
The development of innovative business strategies and the digital transformation capabilities of enterprises are important core competitiveness in the new economic era. Through digital technology such as big data
, artificial intelligence, etc., to change the business direction or business model, to reshape the competitive advantage and create a new business model.
This course adopts a step-by-step approach to guide students through special seminars and corporate practical applications, leading students to improve their core knowledge and abilities in the workplace.
International Competitiveness. Integrate the international excellent management model, from the three aspects of "operation end", "consumption end" and "business model"
Starting from basic knowledge, specific plans to actual case analysis, discuss the management mode of using digital technology to create new business opportunities,
And the roles of business owners, CEOs, investors, entrepreneurs, and managers who want to innovate and change or break through difficulties.
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