「廣告策略與企劃」課程規劃兼顧理論與實務,從消費者需求的角度切入,針對廣告案例進行解析,並透過有趣的互動教學,以分組方式模擬練習如何制定廣告策略、如何執行及整合廣告活動,同時學習掌握廣告企劃的過程重點: 1 設定目標受眾 2 確認廣告目標 3 編列廣告預算 4 設計創意廣告 5 選擇廣告媒體 6 評估執行效益
《 課程簡介 -- English 》
"Advertising Planning and Strategy" encourages students to engage in group projects such as case study to explore consumer perspectives, in an interactive and fun classroom environment. Through a blend of theoretical understanding and practical application, students will gain the skills to develop, implement and optimize advertising strategies, and to grasp the key points of advertising planning process: 1 Identifying the target audience 2 Defining advertising objectives 3 Allocating a budget 4 Developing creative messages 5 Choosing advertising channels 6 Evaluating campaign
|