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掌握現代數位行銷的核心概念、策略與工具，並運用這些知識來提高品牌知名度、推廣產品或服務。課程內容涵蓋了搜尋引擎行銷（SEM）、搜尋引擎優化（SEO）、社群媒體行銷、內容行銷、電子郵件行銷、數據分析、新媒體行銷趨勢與新媒體時代的公關活動等領域。
《 課程簡介 -- English 》
Master the core concepts, strategies and tools of modern digital marketing, and use this knowledge to increase brand awareness and promote products or services. The course content covers search engine marketing (SEM), search engine optimization (SEO), social media marketing, content marketing, email marketing, data analysis, new media marketing trends and public relations activities in the new media era.
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