本課程將說明從事金融產業工作的特性、與金融業相關的行銷學理。協助修課學生熟悉智慧金融與行銷的基本概念,奠定從事金融行銷規劃工作的基礎。熟悉金融業務溝通協調的知能,為從事金融服務工作做準備。培養學生從事及研究行銷規劃的興趣與正確態度。運用智慧金融與數據分析,輔導學生結合市場、事業、學理,培養專業的行銷企劃知識,引導學生行銷致勝的完整思維與全方位端點。
《 課程簡介 -- English 》
This course will explain the characteristics of working in the financial industry and the marketing theories related to the financial industry. Students will be familiarized with the basic concepts of smart finance and marketing, and will be prepared for a career in financial marketing planning. Students will become familiar with the communication and coordination skills of the financial services industry in preparation for a career in financial services. Students will develop an interest and attitude in marketing planning and research. Using financial intelligence and data analysis, students will be guided to develop professional marketing planning knowledge by integrating market, business, and academic theory, and to guide students to a comprehensive thinking and comprehensive endpoint for marketing success.
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