1.課程定位：數媒學程以培養學生未來從文化藝術的內容進行創作，多媒體設計首先要掌握住「主題」和「內容」，本課程精選十五個主題，探討各主題的歷史背景、文化特點、藝術作品的由來、設計思考、造型等相關問題，從中發掘文化藝術之美和意涵。
2.學習目標：數媒學程同學藉由本課程的學習和啟發，畢業專題能以文化和藝術作為的主題進行創作；非設計相關系同學可借本課程培養文化和藝術知識和涵養。
3.關鍵能力：培養學生思考如何開發文化藝術題材，尋找資源，並且整合應用，進行創作。
4.以非營利和營利文化機構的運作機制為基礎架構，分析檢視當代藝術管理文化生態的各種學說、觀念和技巧，以期培育修習者觀念構成、規劃整合、經營管理、市場行銷、以及溝通技巧等專業學養與執行能力。
5.藝文活動的媒體企畫與操作：透過實務個案分享與討論，增加同學對文化藝術的推廣實務操作有基本認識與概念。
6.針對台灣藝術畫廊、替代空間、美術館、博覽會等空間實質作品的觀察、討論、分析，與藝術家、策展人、乃至空間經營者的訪談過程、建立對藝術在地實質的認識與學習。
《 課程簡介 -- English 》
Several content designs must first grasp “the content”, but several content designs are the application art workers, to let schoolmates have the basic artistic concept and the ponder, the ornamental mold and the design select 13 subjects, the discussion art work and the performance, excavates beauty and the creation motive and the meaning the artistic, expected after schoolmates take as an elective, can by art class achievement graduation topic subject choice reference.
《 課程簡介 -- English 》
1. Based on the operating mechanism of non-profit and for-profit cultural institutions, analyze and review the various theories, concepts and techniques of contemporary art management cultural ecology, with a view to cultivating the concept composition, planning integration, operation management, marketing, and communication skills of the practitioners And other professional learning and execution ability.
2. Media planning and operation of arts and cultural activities: through practical case sharing and discussion, students will have a basic understanding and concept of the promotion of culture and art.
3. Observation, discussion, and analysis of the substantial works of Taiwanese art galleries, alternative spaces, art museums, and expositions, and the process of interviews with artists, curators, and even space operators, to establish understanding and learning of the essence of art on the ground.
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