本課程將介紹時尚產業的各個主要階段,從品牌規劃、商品設計、製造和供應鏈,到時尚行銷和零售的變化,讓你全面掌握業界概況。 你將學習產業趨勢來源、從high street 到 high end 設計師的製造流程、行銷的重要性,以及時尚零售的變化。 除此之外,通過每週的課堂分享與討論,探索時尚創業、品牌獨特賣點,你將了解當今產業狀況和未來趨勢。 這門實用課程將鼓勵你提出創新解決方案,應對時尚產業面臨的問題,如倫理生產和新興品牌挑戰。
《 課程簡介 -- English 》
This course provides an overview of the fashion business, covering branding, design, garment manufacturing, supply chain, marketing, and retail. You will learn about industry trends, designer manufacturing processes, and the roles of marketing, PR, fashion startups and brand USPs. Weekly discussions, tasks, and readings will enhance your understanding of the current industry and future trends. The course encourages creative solutions to challenges like ethical production and issues faced by emerging brands.
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