課程與國際頂奢精品「Stefano Ricci、Kiton、malo、Fabiana Filippi…等」時尚品牌聯合開設, 旨在培養零售管理的專業人員。
課程內容結合了「人類行為學」與「管理」的相關知識, 包括:財務,運營,分銷,採購,營銷,門店管理,產品宣傳及傳播方式等方面的內容。
課程將理論與時尚商店的管理實踐知識相結合,從整體的觀點來看時尚歷史,從而深刻理解時尚市場行銷,時尚採購和時尚造型。
該課程包含上述時尚品牌店的參觀。
《 課程簡介 -- English 》
Courses are offered in association with fashion brands such as Stefano Ricci, Kiton, malo, Fabiana Filippi, and aim to develop professionals with enhanced retail experience.
The course content combines the relevant knowledge of "human behavior" and "management", including: finance, operation, distribution, procurement, marketing, store management, product promotion and communication methods, etc.
The course combines theory with practical knowledge of fashion store management, taking a holistic view of fashion history, resulting in a deep understanding of fashion marketing, fashion buying and fashion styling.
The course includes visits to stores of the aforementioned fashion brands.
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