|
本課程探討表演藝術與顧客關係管理的運用，旨在幫助學生理解如何利用顧客關係管理策略來提升表演藝術的觀眾體驗和忠誠度。課程內容涵蓋顧客關係管理基本理論、數據分析在藝術行銷中的應用、觀眾行為分析、活動策劃與執行、品牌管理、社交媒體營銷等。學生將通過案例分析、專題討論，掌握如何在表演藝術領域中有效管理顧客關係，以提升藝術組織的市場競爭力。
《 課程簡介 -- English 》
This course explores the intersection of performing arts and Customer Relationship Management (CRM), aiming to help students understand how to utilize CRM strategies to enhance audience experience and loyalty in the performing arts. The course content covers basic CRM theories, the application of data analysis in arts marketing, audience behavior analysis, event planning and execution, brand management, social media marketing, and more. Through case studies and group discussions, students will learn how to effectively manage customer relationships in the performing arts field to enhance the market competitiveness of arts organizations.
|