隨著市場交易與貿易競爭遍及各地，世界已變成一個相互連繫的經濟環境，全球化的議題不分
國界的影響著每一個人，國際企業管理相關內容益發受到高度重視。本課程內容除了介紹多國
籍公司的本質與經濟全球化外，還包括了政治、經濟、法律制度與經濟發展、國家文化差異與
比較、國際企業倫理、社會責任與永續性、國際貿易與海外投資、政府政策與國際貿易、區域
性經濟整合、全球資本市場、國際企業策略與組織結構、海外市場進入策略與策略聯盟、出口
、進口與相對貿易、全球生產、外包與國際運籌、全球行銷與研發國際化、全球人才資源管理
等議題。
《 課程簡介 -- English 》
The world is becoming one connected economy in which companies conduct business
and compete anywhere and with anyone, regardless of national boundaries. In a global
economy, any company or individual from any country can become a competitor.
International business management is the formulation of strategies and the design of
management systems that successfully take advantage of international opportunities
and respond to international threats.
This course introduces you to the latest information on how managers throughout the
world respond to the challenges of globalization. You will see how businesses, both
large and small, deal with the complexities of national differences in cultures, economies
, and political systems. The student will learn how International business managers use
their understanding of these national differences to formulate strategies that maximize
their companies’success in globalizing industries.
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