本課程之設計旨在充實學生對研究方法原理之認識，與在觀光實務之應用。
主要內容包括二部份:(一)科學研究方法之基本原理探討；(二)研究方法之操作與應用。
故本課程之教學目的如下:
(一)經由學生對基本研究方法知識之瞭解，訓練同學獨立思考與解決問題之能力。
(二)培養學生研讀評述國際期刊論文之能力，俾使具備論文寫作之基礎能力。
(三)培養學生應用研究方法進行觀光研究，訓練同學獨立研究之能力。
《 課程簡介 -- English 》
This Course provides a training in an extensive range of quantitative methods applied in tourism and hospitality research.
The main purpose of this course is to understand the nature of scientific method and the process of research design in a business setting.
The purposes of the course are to facilitate students to understand the meaning and concepts of research, research methods and ethics.
The course will cultivate the competencies of (1) independent thinking and research processing, (2) literature review, integrate research data and abstract writing,
(3) understanding different research methods and design, (4) research proposal writing, and assess research papers. The students have to select one research topic, review literature, make research design, and complete the research proposal.
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