本課程旨在使學生透過理論與實習之計劃過程，由淺入深地介紹廣告心理學、廣告策劃、圖形設計、色彩與編排方式等基礎知識，並進行完整有效的廣告設計。
1.利用實用範例，逐步講解廣告設計的原理，透過循序漸進的內容，學習設計方法。
2.課程內容規劃為廣告商業設計、廣告色彩與編排方式、廣告表現手法，快速掌握廣告設計關鍵。
3.分析多樣化的廣告設計作品創意與表現手法，激發創作靈感，提升設計水平。
4.創意與方法相結合，學習各類廣告設計技巧，進行實務訓練。
5.課程結合校外設計相關競賽，訓練學生了解設計類專案的的各項實務應用。
《 課程簡介 -- English 》
This course is designed to enable students through the theory and practice of the planning process, progressive approach to introduce the psychology of advertising, advertising planning, graphic design, color and presentation of the basics, and make a complete and effective advertising.
1. The use of practical examples to explain the principles of advertising designed to gradually, step by step through the content, learning design.
2. The course content for advertising planning, advertising planning, graphic design, color and presentation of advertising performance practices, designed to quickly grasp the key.
3. Analysis of diverse creative advertising design work and performance practices, stimulate creative inspiration, design capability.
4. The method of combining creativity and learning all kinds of advertising design skills, conduct practical training.
|