市場調查又稱為市場研究，專注於對目標市場與消費者的瞭解，例如：消費者的需求、消費者的偏好等，透過對目標市場與消費者行為的深度瞭解，行銷人員將能夠更有效的行銷企劃。
市場調查研究是瞭解市場結構、規劃經營策略、診斷投資可行、洞悉消費者潛力不可或缺的利器。
常見的市場調查研究包括有：商品研究、產業研究、市場競爭分析、消費者行為調查、消費者意見調查、顧客滿意度調查、產品滿意度調查、產品認知度調查、服務市場調查研究、目標客戶調查、潛在客戶調查、投資可行性研究、神秘客、台灣市場調查研究、大陸市場調查研究、國際市場調查研究、經濟趨勢專題研究、產業管理專題研究、客製化調查研究、電話禮貌調查、服務品質調查、測試實驗、網路問卷調查等。
《 課程簡介 -- English 》
Market research, also known as market research, focuses on the understanding of the target market and consumers, such as consumer needs, consumer preferences, etc., through the in-depth understanding of the target market and consumer behavior, marketers will be able to more effective marketing planning.
Market research is an indispensable tool to understand the market structure, plan business strategies, diagnose investment viability, and gain insight into consumer potential.
Common market research and research include: commodity research, industry research, market competition analysis, consumer behavior survey, consumer opinion survey, customer satisfaction survey, product satisfaction survey, product awareness survey, service market research, target customer survey, potential customer survey, investment feasibility study, mystery shop, Taiwan market research, mainland market research, international market research, economic trend research, industrial management research, customized research, telephone courtesy survey, Service quality surveys, test experiments, network questionnaires, etc.
|