本課程旨在培養學生理解文化創意產業的核心理念與運作方式，結合理論與實務學習如何在全球化和數位時代
背景下進行管理與行銷。課程內容涵蓋文化創意產業的定義、分類及發展趨勢，並深入探討策略規劃、品牌經
營、跨界合作以及數位化行銷策略等，為未來投入文創相關領域的學生奠定管理與行銷能力基礎。
《 課程簡介 -- English 》
This course aims to equip students with an understanding of the core concepts and
operational methods of the cultural and creative industries, integrating theoretical and
practical learning on how to manage and market in the context of globalization and the digital age.
The curriculum covers the definition, classification, and development trends of cultural and creative industries,
while delving into strategic planning, brand management, cross-industry collaboration,
and digital marketing strategies. It provides a solid foundation for students aspiring
to pursue careers in cultural and creative fields with essential management and marketing skills.
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