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本課程主旨介紹文化創意產業內涵、品牌化設計行銷及實務工作坊演練，課程主要分三大部份，1.文化創意產業活動企劃撰寫；2.文化創意產業園區規劃設計；文化創意產業商品設計創作。主要教學目標有：1.認知文化創意產業內涵現況；2.進行文化創意產業活動企劃評析與撰寫；3.進行文化創意產業園區規劃案例與實務設計；4.進行文化創意產業商品賞析、設計開發。上課方式採教師理論與案例分享，專家學者設計實務設計分享，學生進行理論評論與實務設計。期末評量除三大課程作業評量，也需進行期末作業展出。
《 課程簡介 -- English 》
The main purpose of this course is to introduce the connotation of cultural and creative industries, brand design marketing and practical workshop exercises. The course is mainly divided into three parts: 1. Writing of cultural and creative industry activities planning; 2. Planning and design of cultural and creative industrial parks; cultural and creative industry commodity design creation. The main teaching objectives are: 1. To understand the current status of cultural and creative industries; 2. To conduct evaluation and writing of cultural and creative industry activities; 3. To conduct planning and practical design of cultural and creative industry parks; 4. To conduct appreciation and design and development of cultural and creative industries. . The teaching method adopts teachers' theory and case sharing, experts and scholars design practice design sharing, and students conduct theory reviews and practice design. In addition to the assessment of the three major course assignments, the final assignments must also be exhibited.
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