1.認識時尚產業是創造體驗經濟 融合創新於傳統的產業
(1)活動/事件行銷( Event Marketing ) - 含Fashion Show展演、主題公益活動、新品上市等整合行銷活動IMC（Integrated Marketing Campaign）
(2)社群媒體＆Influence行銷 ( Social media marketing )
(3)數位與科技時尚
2.掌握以上為創造體驗的行銷手法，探討價值共創的創新模式，學生就個人特選專題演練行銷企劃方案；
3.《時尚行銷三》的學習與應用，呼應、也等同於演練關鍵構面：「形象提升」 與「數位溝通」等方式。
《 課程簡介 -- English 》
1.This course is under a serious of courses, and is a must pre-studied course for Fashion Marketing
1.1.Event Marketing - Including IMC（Integrated Marketing Campaign）, integrated marketing integrated marketing integrated marketing activities
such as Fashion Show performances, themed public welfare activities, and new product launches .
1.2 Social media marketing
1.3 Digital Communication & Technology Fashion
2. Master the above marketing techniques to create experience, explore innovative models of value co-creation, and practice marketing planning plans on personal selected topics;
3. The learning and application of "Fashion Marketing III" echoes and is equivalent to practicing the key aspects: "image enhancement" and "Digital Communication".
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