本課程旨在建立學生對於陳列企劃與執行的全面理解，重點放在品牌形象的塑造和商品展示的有效性。課程以視覺 merchandising (VMD) 為主軸，深入探討各種展示陳列技巧與方法，幫助學生掌握如何透過商品和品牌形象的視覺化傳遞其內涵、理念及文化，最終達成增進銷售、降低庫存及提升品牌形象的目的。
1.色彩基礎與趨勢分析:
學生將學習色彩的基本知識及其在品牌形象中的重要性，並探討當前市場趨勢，如何運用色彩來吸引消費者。
2.陳列技巧與實務分享:
透過案例分析，介紹各種陳列技巧，例如產品組合、層次感及視覺焦點的運用，幫助學生在實際環境中靈活應用。
3.賣場動線規劃:
學習如何設計消費者的購物動線，以提升顧客體驗和商品的曝光率。透過實際案例，分析成功與失敗的動線設計。
4.視覺傳達設計:
課程將涵蓋視覺傳達的基本原則，並強調如何將品牌故事融入視覺設計中，增強品牌識別。
5.商品視覺企劃:
學生將學習如何制定完整的商品視覺企劃，包括市場調查、目標客群分析及策略制定，並進行實作。
6.數位工具與設計平台的運用:
課程將介紹如何利用AI人工智慧平台和CANVA設計工具，進行創意設計與陳列規劃，提升學生的數位素養與實務操作能力。
《 課程簡介 -- English 》
This course aims to provide students with a comprehensive understanding of display planning and execution, focusing on brand image creation and effective product presentation. Centered around Visual Merchandising (VMD), the course delves into various display techniques and methods, helping students master how to convey the essence, concepts, and culture of products and brands through visual representation, ultimately achieving the goals of increasing sales, reducing inventory, and enhancing brand identity.
1.Course Content:
Color Fundamentals and Trend Analysis
Students will learn the basics of color theory and its significance in brand identity, exploring current market trends and how to use color to attract consumers.
2.Display Techniques and Practical Sharing:
Through case studies, various display techniques will be introduced, such as product grouping, layering, and focal points, helping students apply these methods in real-world settings.
3.Store Traffic Flow Planning:
Students will learn how to design consumer shopping paths to enhance customer experience and product visibility. Successful and unsuccessful traffic designs will be analyzed through real-world examples.
4.Visual Communication Design:
The course will cover the fundamental principles of visual communication, emphasizing how to integrate brand storytelling into visual design to strengthen brand recognition.
5.Product Visual Planning:
Students will learn to create a comprehensive product visual plan, including market research, target audience analysis, and strategy formulation, culminating in hands-on practice.
6.Utilizing Digital Tools and Design Platforms:
The course will introduce how to leverage AI platforms and CANVA design tools for creative design and display planning, enhancing students' digital literacy and practical skills.
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