|
本課程探討行動商務技術如何應用於表演藝術領域，從行銷、票務管理、觀眾互動到藝術作品的數位化，讓學生理解行動商務的潛力並學會設計與實施創新解決方案，進而提升表演藝術的市場影響力與觀眾體驗。
《 課程簡介 -- English 》
This course explores how mobile commerce technologies can be applied in the performing arts industry, covering areas such as marketing, ticketing management, audience engagement, and digitalization of artistic works. It aims to help students understand the potential of mobile commerce and learn to design and implement innovative solutions, thereby enhancing the market impact and audience experience of performing arts.
|