透過故事來傳遞品牌的價值與溫度！好故事可以讓品牌更貼近消費者，讓品牌更有人味和生命力！
怎麼運用一則又一則的故事學習知名品牌是如何說好故事，擁有操控人心的智慧，寫出觸動人心的
精彩文案，並看到偉大的企業和管理者如何用故事打造行銷力。透過上課中找故事、寫故事、說故
事，可以了解故事行銷的重要性，並且在學期過程也能寫出出不一樣的故事。
《 課程簡介 -- English 》
Convey the value and warmth of the brand through stories! Good stories can bring the brand closer to consumers and make the brand more humane and vital!
How to use one story after another to learn how well-known brands tell good stories, have the wisdom to control people's hearts, and write touching stories
Great copywriting, and see how great companies and managers use stories to build marketing power. Find, write and tell stories in class
By doing this, you can understand the importance of story marketing and write different stories during the semester.
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