本課程以培訓 AI世代具備國際視野的品牌經理人為目標。將Al科技趨勢和ESG環境永續發展概念融入本課程中，讓同學在管理理論之外，對全球科技、地緣政治、經濟、環境跨領域新趨勢保持關注，並嘗試培養同學具備實地品牌經營和國際行銷服務的能力。
課程共分下列四單元：
1.理論知識-科技與品牌發展：包括：Al科技和品牌營運趨勢，品牌創新轉型，自品牌創業等內容。
2. 案例研討，包括： Apple ；Netflix ; 迪士尼；LVMH等全球熱門企業案例解析。
3.名人講座：邀請包括國際廣告集團創意總監；ESG永續發展企業總監；國際時尚品牌行銷總監等專業人士到課堂上和同學面對面交流。
4.校外參訪：Al大數據公司，瞭解Al人工智慧在產業運用真實現況。
《 課程簡介 -- English 》
Course Objective:This course aims to cultivate brand managers with an international perspective in the era of AI. By integrating AI technological trends and ESG (Environmental, Social, and Governance) sustainability concepts, the course encourages students to stay attuned to global interdisciplinary trends in technology, geopolitics, economics, and environmental issues beyond foundational management theories. Students will also develop hands-on skills in brand management and international marketing services.
Course Structure:The course is divided into four main modules:
1. Theoretical Knowledge - Technology and Brand DevelopmentTopics include:
• AI technology and brand operation trends
• Brand innovation and transformation
• Entrepreneurship and self-brand development
2. Case StudiesAnalysis of case studies from globally renowned companies, such as:
• Apple
• Netflix
• Disney
• LVMH
3. Guest LecturesInviting professionals such as:
• Creative directors from international advertising agencies
• ESG sustainability directors from leading enterprises
• Marketing directors from global fashion brandsThese experts will engage with students in face-to-face discussions.
4. Industry VisitsField trips to AI and big data companies to explore real-world applications of AI in various industries.
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