這門課程旨在為同學們提供一個全面且實用的網站大數據分析知識框架，
協助同學在數據驅動的商業世界中脫穎而出。
我們將從大數據的基礎概念開始，並透過大量的實務案例分析，
讓同學了解各大企業如何利用大數據進行精準營銷、轉化率優化和SEO提升，實現網站優化。
本課程特別強調實際應用和技能提升，鼓勵同學們積極參與討論和實踐操作，
並在專題研討中展示自己的分析成果。通過本課程，同學們不僅能夠理解和應用大數據分析技術，
還能夠將其應用到國際企業管理中，提升企業競爭力。
《 課程簡介 -- English 》
This course aims to provide students with a comprehensive and practical knowledge framework in website big data analysis, helping students stand out in the data-driven business world.
We will start with the basic concepts of big data and proceed to analyze numerous practical cases, allowing students to understand how major companies utilize big data for precise marketing, conversion rate optimization, and SEO enhancement to achieve website optimization.
The course particularly emphasizes practical application and skill enhancement, encouraging students to actively participate in discussions and hands-on operations, and to present their analysis results in thematic seminars. Through this course, students will not only understand and apply big data analysis techniques but also apply them to international business management, thereby enhancing corporate competitiveness.
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