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本課程專注於培養學生在商業空間設計中的創意思維與實務能力，課程以實務為導向，結合服務設計理論與生成式AI工具，讓學生掌握從品牌故事到空間呈現的完整設計流程。 課程初期將透過理論講解與案例分析，幫助學生建立商業空間設計的核心觀念，包括空間動線規劃、視覺傳達與顧客體驗設計進行專題操作。透過操作提升商業空間設計實務能力，以培養從策略到細節的全方位設計視角。
《 課程簡介 -- English 》
This course focuses on cultivating students' creative thinking and practical skills in commercial space design. It is practice-oriented, combining service design theory with generative AI tools to help students master the complete design process from brand storytelling to spatial presentation. At the beginning of the course, theoretical lectures and case studies will help students establish core concepts of commercial space design, including spatial flow planning, visual communication, and customer experience design. Through hands-on projects, students will enhance their practical abilities in commercial space design, developing a comprehensive design perspective from strategy to detail.
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