以設計平台Canva為主要學習工具,藉由數位化工具輔助陳列企畫執行內容。課程以VMD(Visual Merchandising)“商品計畫視覺化”為主軸,探討各種不同的展示陳列技巧和方法,透過商品和品牌的形象展示,傳達商品的內涵、品牌理念及文化,以達到增進商品銷售、降低庫存及建立品牌形象為目的。 課程內容以色彩基礎知識及趨勢探討、陳列技巧分享、賣場動線規劃、視覺傳達設計及商品視覺企劃為主,並輔以數位工具及插畫教學,建立學生實務技能。 會使用手機等行動裝置(連上網路)做為學習工具。
《 課程簡介 -- English 》
Using the design platform Canva as the primary learning tool, this course incorporates digital tools to assist in executing visual merchandising plans. Centered on the concept of VMD (Visual Merchandising), the course explores various display techniques and methods. By showcasing products and brand images, students will learn how to convey product value, brand philosophy, and cultural essence, with the goal of boosting sales, reducing inventory, and building a strong brand identity. Course content focuses on foundational color theory and trend analysis, display techniques, store layout planning, visual communication design, and product visual planning. Additionally, the course integrates digital tools and illustration instruction to help students develop practical, hands-on skills. Can use mobile devices such as mobile phones (connected to the Internet) as learning tools.
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