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由淺入深說明網路行銷的最新相關理論，並介紹各種網路行銷的主題與工具，搭配行銷案例，帶領同學一步步進入線上社群，希望能協助同學成為行銷達人。此外，也加入了「ChatGPT與網路行銷的關聯」，包括：ChatGPT在行銷領域可提供客服、語言翻譯、行銷內容創作等應用。
《 課程簡介 -- English 》
It explains the latest relevant theories of Internet marketing from the shallower to the more advanced, introduces various Internet marketing themes and tools, and uses marketing cases to lead students step by step into online communities, hoping to help students become marketing experts. In addition, the "relationship between ChatGPT and online marketing" has also been added, including: ChatGPT can provide customer service, language translation, marketing content creation and other applications in the marketing field.
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