113課程將基於原架構把生成式AI發展帶入課程教學！
本課程旨在介紹數位行銷在青少年兒童福利相關產業之應用，帶領學生認識數位科技（含網路）對行銷傳播造成的變革，以及廣告、公關、媒體服務、網路整合服務代理商等產業如何進行數位行銷傳播。課程將介紹數位行銷的相關概念，以及各種不同型態之數位行銷方式，並透過實際參訪成功個案以進一步增進學生之認識與瞭解。
《 課程簡介 -- English 》
This course aims to introduce digital marketing theories and applications on the industry of youth and child welfare. Thus, it includes the knowledge regarding to the impact of current digital communication media on advertising, public relation, media services as well as the integrating internet services. It is hope that through the course, students are able to apply such knowledge and skill upon their workplace and profession.
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