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介紹策略企劃基礎概念，結合先前課堂所學，並輔以各種案例與課堂討論，同學瞭解策略規劃在廣告活動中的角色，進而能從策略之擬定、企劃、執行與評估完成一完整之廣告企劃活動個案。
《 課程簡介 -- English 》
This course introduces the fundamental concepts of strategic planning, building upon previously learned materials and incorporating various case studies and classroom discussions. It aims not only to help students understand the role of strategic planning in advertising campaigns, but also to guide them through the complete process of formulating, planning, executing, and evaluating a comprehensive advertising project.
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